Growth That Feels Good and Performs Even Better.
I partner with leadership teams to build profitable, scalable growth systems; connecting brand, performance, and customer experience under one strategy.
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Hi, I’m Jenna Papesh, your Fractional VP of Growth.
I build scalable, profitable systems that turn marketing into a predictable growth engine.
For nearly two decades, I’ve led performance, media, and lifecycle strategy for more than 80 brands; driving over $500 million in influenced revenue.
Before launching Papesh Consulting, I led growth initiatives across agency and in-house teams.
Today, I align leadership teams around one goal...scalable, measurable growth.
My job is to help you see how every part of your business contributes to revenue, and build the playbook that scales it.
Numbers that tell stories
Previously supported growth initiatives for brands like Hoover Vacuums, PUR Water Filters, HighKey Snacks, Rich Dad Poor Dad Events, and SurveyJunkie through agency and leading in-house growth teams.
Cross-industry experience: CPG, Pet, SaaS, Live Events, Market Research, and Local Services
Years in Performance Marketing
Brands transformed through data-driven growth strategies
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Influenced Revenue
Performance metrics that drive real growth
Average revenue growth
Proven impact across industries and challenges
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Growth Strategy That Scales From the Inside Out
I help leadership teams align marketing, product, and customer experience around profitable growth with clarity, speed, and accountability.
Area of focus: Direct To Consumer, Lead Generation & Retail Velocity
Growth Diagnostics & Profit Roadmapping
Audit acquisition, retention, and margins to identify your biggest performance levers.
Performance Media & Channel Economics
Reallocate investment toward efficiency, not just exposure.
Lifecycle & Retention Systems
Design CRM frameworks that increase repeat rate and reduce CAC payback period.
Brand Positioning, Pricing & Promotion Strategies
Engineer pricing, offers, and promos to maximize conversion rate and margin.
Real Brands.
Real Results.
Real results from brands that dared to transform
"Working with Papesh Consulting transformed our marketing strategy and significantly boosted our sales. Their expertise and insights are invaluable!"
Why Clients Work With Me
I operate like a VP inside your business — aligning teams, budgets, and performance metrics to hit revenue goals faster.
+ Profit over vanity metrics
We align on KPIs that matter: LTV, CAC, MER, and profit, then build to hit them.
+ Speed with substance
Rapid testing without sacrificing strategy, brand, or customer experience.
+ Cross-functional alignment
Paid, owned, and earned working together, no silo heroics.
+ Ownership mentality
My entire career has been dedicated to producing *profitable* revenue. My strategies treat every dollar invested as if it were my own.
Let’s Talk Growth
I work directly with founders, CEOs, and COOs who want measurable performance and scalable systems.